Project Overview
Goal: Transform a cluttered, non-intuitive naturist wellness website into a user-centric platform that prioritizes clarity, trust, and seamless interaction.
​
Key Questions Driving the Redesign:
-
“Why can’t I book a service directly?” → Users struggled with static service listings.
-
“How do I know my appointment was confirmed?” → Lack of feedback caused anxiety.
-
“Are the therapists qualified?” → Hidden credentials eroded trust.
Project Process
1. Discover: Uncovering Heuristic Violations
Research Methods:
-
Heuristic Evaluation: Identified violations of Nielsen’s usability principles:
-
Visibility of System Status: No confirmation after bookings (User frustration).
-
Consistency & Standards: Typos (“Git Certificates”) and inconsistent branding.
-
Recognition Over Recall: Pricing buried in dense paragraphs.
-
Flexibility & Efficiency: Manual form entry slowed frequent users.
-
​
-
User Interviews: 5 participants highlighted:
-
“I kept wondering if my booking went through.”
-
“The gift certificates looked like ads, not clickable options.”
-
2. Define: Prioritizing Core Issues
Key Problems Identified:
-
Non-Interactive Service Listings (Heuristic: Flexibility):
-
Users couldn’t explore or book services without manual contact.
-
-
Lack of Feedback (Heuristic: Visibility):
-
No confirmation messages for bookings or purchases.
-
-
Inconsistent Branding (Heuristic: Consistency):
-
Typos (“Scene Natinist”) and mismatched terminology confused users.
-
-
Poor Information Hierarchy (Heuristic: Recognition):
-
Rates and policies hidden in walls of text.
-
3. Develop: Solutions Rooted in Heuristics
Redesign Highlights:
-
Visibility of System Status:
-
Added a booking confirmation screen with date/time details (Page 12).
-
Integrated a persistent cart icon showing item counts (Page 4).
-
-
Consistency & Standards:
-
Fixed typos (“Git” → “Gift Certificates”).
-
Unified branding: “Serene Naturist” across all pages.
-
-
Recognition Over Recall:
-
Restructured service pages with bullet points, bold pricing, and CTAs (Page 5).
-
Simplified gift certificates into tappable tiles (50,50,100, etc.) (Page 9).
-
-
Flexibility & Efficiency:
-
Introduced a 3-step booking flow (select package → pick date/time → confirm).
-
Added multi-payment options (PayPal + credit/debit cards).
-
Iterative Testing:
-
Prototyped button placements with 5 users; iterated based on “BOOK NOW” visibility feedback.
-
Simplified forms after users reported redundancy in contact fields.
4. Deliver: Launching a Trust-Driven Experience
Outcomes:
-
Interactive Service Cards: Users could explore, compare, and book in 2 clicks.
-
Transparent Policies: Cancellation terms added to booking forms (Page 3).
-
Streamlined Checkout: Cart summary and payment flexibility reduced drop-offs.
​
Before & After:
Original Issue Redesign Solution
​
Static service descriptions Interactive cards with CTAs
Manual contact forms Structured booking flow with confirmation
Hidden pricing Bold, scannable rates
Future Vision
-
Therapist Credentials Hub:
-
Dedicated page for certifications, bios, and client testimonials.
-
-
Accessibility Dashboard:
-
User-controlled tools for contrast adjustment and text-to-speech.
-
-
Community Stories:
-
User-generated content to demystify naturism and foster trust.
-
​
Skills Highlighted:
-
Heuristic Analysis | Interaction Design | User Testing | Prototyping
​
Key Takeaways
​
-
“Clarity builds trust.” Fixing inconsistencies and typos directly impacted user confidence.
-
“Feedback is reassurance.” Confirmation screens eliminated post-booking anxiety.